Southco

Southco

Opening Solutions.

Southco, Inc.: Product Publicity

Idea: Access hardware—latches, hinges, etc.—can affect how consumers feel about products they buy, yet they are not top-of-mind among design engineers. A sustained media relations campaign aimed at leading trade publications educated the trade about Southco engineered access hard- ware solutions, its role in the design process and how the category can enhance consumer perceptions about end products.

Power: Numerous trade publication articles about Southco's engineered access hardware solutions raised awareness among design engineers about both the products and the value of the category.