LLuminari

LLuminari

A healthy response.

LLuminari Media Relations

Idea: RT&E Public Relations worked with health education advocate LLuminari to communicate the results of the first-ever study that charted gender-specific issues that affect the health ofmen and women in the workplace.We developed a key message that was simple and direct—and rang true with working women throughout the country.We executed a highly targeted media relations program specifically to writers and editors on the workplace beat as well as general health reporters.

Power: For a broadcast and print editorial campaign that educated consumers about gender-specific health issues in the American workplace,our video news release generated 10 million impressions and launched new gender-specific health programs in scores of corporations.