RT&E News to Chew - Issue3 Spring 2007
Curiosity killed the cat,
and it's the reason dimensional mailers are so successful. If you receive a box that's 36" long, 10" wide and 6" deep, personalized with your name and a targeted message that promises something valuable or just plain fun inside, are you going to toss it or open it? Thought so. More expensive than flat mail and postcards, but infinitely better at generating leads and buzz, dimensional mail may be the best way to demonstrate the properties of your product to an exclusive list of prospects. In this issue, read how we helped our fibers client, Invista, get their foot in the door of a major retailer with a pair of flip-flops and a sample of a rug made from their softest fiber yet.

Watch out mailmen!
The Pack at
RT&E

New to Our Pack
Ken Cox Ken Cox
Interactive Developer
Ken has built everything from Flash micro-sites to expansive database-driven web applications for more than 10 years. He's always learning new tricks and pounces on new online technologies as soon as they emerge.

 
Meet the Pack width=
Meet the Pack width=
  The Post Advertising Age, Bob Garfield's Chaos Scenario 2.0 Garfield explores the technological upheaval across the media and marketing industries in the fourth installment of his "Chronicles of the Media Revolution" series on www.adage.com.

  DIRECT MAIL
  DIMENSIONAL OPENS DOORS FOR INVISTA
RT&E delivers results for Comforel™

Comforel(tm) Direct Mail Package The Spring Textile Market attracts trade professionals, and mill and retail buyers to New York City to view the newest trends in fibers for fabrics, bedding and rugs from hundreds of suppliers. To break through the clutter and invite buyers to the Invista showroom, RT&E designed a dimensional mailer that introduced a lower denier of Comforel™ fiber for softer accent rugs ... READ MORE
Two Point 99 logo
 
ON THE WEB
  WORLD-CLASS WEBSITE FOR GLOBAL MINISTRY
RT&E helps MARKINC Ministries extend its reach

MARKINC Website We've been busy developing a new world-class website to extend the reach of the broadcast ministry of Dr. Chuck and Sharon Betters of Bear, Del. The redesigned site will host a considerable archive of articles and audio files ... READ MORE
 
ON THE WEB
  RT&E has begun many new projects for new customers, including:

HERCULES PAPER TECHNOLOGIES,
formerly Hercules Pulp and Paper Division, is the leading global supplier of functional, process, and water treatment chemical programs for the pulp and paper industry. We're developing a new brand strategy and campaign to be used in internal and external communications.
  Hercules Paper Technology

THE INTERNATIONAL WIRELESS INDUSTRY CONSORTIUM
is a global community of wireless and RF product operators, OEMs and their suppliers that facilitates communication up and down the supply chain in order to reduce the cost, improve the performance and decrease the time to market of all things wireless. RT&E is developing a value proposition to help recruit new members and increase understanding of benefits among current members.
  The International WirelessIndustry Consortium

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