RT&E News

DSU - Making a Mark

Delaware State University

Our relationship with Delaware State University continues successfully, and we recently created a new identity system and style guide to update their communications. We took their existing globe logo and updated it with guidance from DSU, as well as carrying out a redesign of their internal and external correspondence. This redesign is not only an important update, but also a step towards creating more integrated and consistent communications for the University. "Too frequently advertising communications are thought of in terms of commercials and billboards, but a full, integrated communication program includes the fine details. It's important not to overlook any parts of a client's communications program, but to include every opportunity to build a stronger, finely tuned communication machine," says Mark Miller, Art Director.