RT&E News

DelDOT - DelDOT Res Safety - At 25 I'm hurt

DelDOT Residential Safety Campaign

In our last News to Chew, we made mention of the Work Zone Safety campaign we developed and executed for the Delaware Department of Transportation. Our work with DelDOT continued in the summer with the Residential Zone safety campaign. We created print inserts, yard signs, billboards and a particularly intense radio spot that revolved around a collision between a vehicle and a child; the accident kills the child, at only 35 mph. We backed up the creative campaign with public relations events to drive news coverage. The response from Delaware citizens was overwhelmingly positive, and DelDOT was praised for their brave use of bold messages to spread an important message about driving safely through neighborhoods or any Residential Zone.